Over the last few weeks, there’s been a campaign brewing on social media. It’s called, ‘Wake Up Weight Watchers’ and it’s been causing a bit of debate between corporations, community members and some health professionals.
The campaign led by Balance Eating Disorders Centre in New York, commenced in response to Weight Watchers launching free membership for American Teens. This marketing move is now likely to be launched in Australia.
If you’ve never followed a weight loss diet before or never struggled with weight concerns, this might seem like a wonderful thing to offer. However for those in the know, many feel this is a marketing plot to pull in young teens whilst they are at their most vulnerable age and keep them as a loyal customer (for life). Continue reading