Over the last few weeks, there’s been a campaign brewing on social media. It’s called, ‘Wake Up Weight Watchers’ and it’s been causing a bit of debate between corporations, community members and some health professionals.
The campaign led by Balance Eating Disorders Centre in New York, commenced in response to Weight Watchers launching free membership for American Teens. This marketing move is now likely to be launched in Australia.
If you’ve never followed a weight loss diet before or never struggled with weight concerns, this might seem like a wonderful thing to offer. However for those in the know, many feel this is a marketing plot to pull in young teens whilst they are at their most vulnerable age and keep them as a loyal customer (for life).
The scientific evidence is now very clear. For those folks who embark on a weight loss regimen (whether that be from Weight Watchers or your trusty Dietitian), 95% will not be able to maintain that weight loss in the long term. There is also a growing pool of evidence that dieting is a big risk factor for the development of an Eating Disorder.
All of us can probably still remember our teenage years. It’s often a time of not feeling that great within our own skin. So if we add a weight loss diet on top of that, it is potentially a recipe for disaster.
You may have noticed, SOL nutrition has slowly been transitioning over the years to be an exclusive Non-Diet nutrition practice. What does this mean? Essentially it means we will help you to make changes to your eating based on improving your health and not by a number on the scales or your waist circumference. Due to the latest in the scientific literature, many Accredited Practising Dietitians across Australia are doing the same.
If you’re interested to read some more of the articles about the Wake Up Weight Watchers campaign, here are a few links:
- On Social Media – search for posts and comments by the hashtag, #WakeUpWeightWatchers.
- Balance Eating Disorders Centre, New York - Twitter Takeover – Are You In?
- Christy Harrison, US Dietitian - Weight Watchers and the Myth of Lifestyle Change
- Now to Love - Weight Watchers Plan to Recruit Teens receives expert backlash
- Sydney Morning Herald - Weight Watchers is targeting teens with a new free program. That’s a problem.